Walmart marketplace is a very popular market place for selling products for ecommerce business because of the following reasons. Walmart also update that their site gets over 120 million unique monthly visitors. Imagine targeting even a marginal portion of that enormous traffic just to have your products included in Walmart marketplace; sales and earnings can skyrocket.
But, as it is seen, the beginning of the selling on Walmart Marketplace has its own difficulties as well. Here are some of the Walmart expectations for sellers: price matching requirements, delivery time and delivery methods, order handling time, quality of product details, and many others. Managing to meet all the requirements necessary to be a marketplace seller at Walmart involves knowing all the details of their platform. That is why it is always beneficial to consult with Walmart marketplace specialists in the course of the preparation of the strategy.
When we realize the importance of Walmart to us as a trusted supplier and consumer, it is time to discuss what you can gain from working with an expert in the Walmart marketplace and how to choose a consultant to help enhance the Walmart sales channel.
It is essential to hire a Walmart Marketplace consultant for the following reasons:
Here we have it! Save Time Getting Set Up
Walmart Marketplace onboarding process includes listing creation; configuring software programs with Walmart; various settings such as feeds and shipping; meeting Walmart’s specifications; and many others.
A Walmart marketplace consultant has worked with several dozens of sellers helping them get on the Walmart’s marketplace. It can help them coordinate the process and avoid cases where the listings are wasted or simply denied due to some preventable problems.
Increase Chance of Approval
Selling on Walmart involves selection and approval of sellers to sell in the platform. They also require you to apply and get approval for your seller account before you can start listing the products you intend to sell on Walmart.
Walmart’s estimate shows that the completion rate of new seller account application is approximately 30%. It is crucial to have a consultant who has prior knowledge of the Walmart application process and ensure that all the requirements put in place are met before applying is one of the key ways of increasing the probability of getting an approval the first round.
Optimize Listings
Even becoming a Walmart Marketplace vendor is not the end of the journey because there are other subsequent steps to be followed. However, to retreive actual revenues on Walmart’s platform once approved, one requires listings that sell. This means good title, description, images, price, shipping details, and other information that may be important to the customers.
An expert consultant can help you analyze your listings and give advice on how to raise the conversion rate of your Walmart store. This helps you to generate the most out of the traffic that is directed through the marketplace.
Stay Compliant With Regulations
Marketplace sellers are expected to regard Walmart’s changes in policies and legal requirements regarding the purchase of products, restrictions in some categories, labeling and packaging requirements, conduct prohibited by sellers, and other such requirements.
This makes it challenging for a seller to adhere to Walmart’s guidelines, which are only made worse if the company decides to change the rules at will. A Walmart specialist monitors such changes closely and assists the sellers to stay a step ahead, thus preventing problems or suspensions.
What to Consider When Choosing a Walmart Marketplace Seller Consultant
When searching for and evaluating Walmart marketplace consultant to potentially work with, keep the following things in mind:When searching for and evaluating Walmart marketplace consultants to potentially work with, keep the following things in mind:
Proven Walmart Selling Experience
When considering hiring consultants in a specific niche, you would ideally like to find those who are experienced not only in consulting but also in directly selling their products on Walmart Marketplace. In a way, it benefits them more since it allows them more direct selling experience and thus a better understanding of what works when it comes to a Walmart seller account management.
Specialized Walmart Focus
There are consultants who have professional experience in ecommerce and they give consultations on selling in multiple markets such as Amazon, eBay, Shopify, Walmart, etc. Then, we have consultants who are particular with the Walmart market only. While specialists are likely to know the Walmart content in more detail.
Seller References
Any recommended consultant that is reputable on Walmart selling should be in a position to provide contacts of the existing sellers that he/she has consulted. If you get to know them directly, then this will make you have faith in their capacity in delivering the results.
Ongoing Support
A good consultant is more than, for instance, a one-time Walmart list assistant but rather a long-term collaborator who sees your business grow in selling on the platform. They also continually remind Walmart about optimizations with updates whenever the firm undergoes changes.
Fee Structures
Self-employment status may include hourly rates, monthly retainers, and commissions based on sales made. There has to be one structure that makes most sense depending on the need the situation that is in question. Definitely it should be an issue to be discussed before choosing the doctor.
The Walmart Marketplace consultant partners can deliver a lot of value to an ecommerce business right from handling the intricacies of scaling sales on the Walmart market. Ensure that you take your time to research extensively on consultants and pick one that can suit you. Utilize their services to avoid wasting more time, increase your rates of success, and ultimately profits.